25+ YEARS SHAPING HOW THE REGION TELLS ITS STORIES.
“Every story deserves to be heard — especially in a region as diverse as ours.”
We bridge the gap between brands and the diverse communities of the GCC and India through authentic storytelling. Anchored by platforms like Dubai Vartha and the Asiavision Awards, our network reaches 120M+ people monthly.
What we’ve built together.
A regional ecosystem that gives your story real reach, not just impressions.
How we work, in three simple steps.
We keep our approach human: understand the people, shape the story, then share it with the region.
Understand the People
We start with people, not platforms — who they are, what they care about, and how they really live in the region.
- Listen to your brief and the real problem you’re trying to solve
- Map the audiences and communities that matter
- Understand the cultural nuances of each market
- Agree together on what success should feel like
Shape the Story
We turn those insights into clear, simple stories that people actually want to watch, read, and share.
- Develop concepts that feel true to your brand and the region
- Create content in the right languages and formats
- Balance editorial sensitivity with commercial goals
- Ensure every piece of work has a clear purpose
Share it with the Region
We distribute through our network so your story doesn’t just go live — it actually reaches people.
- Publish across 19 portals and regional platforms
- Use our owned audiences of 120M+ people
- Amplify through social, events and partners where it makes sense
- Measure what lands, and keep improving together
Nissar Syed
Founder, Managing Director & Chief Editor — Dubai Vartha
The person behind the network.
Nissar Syed has spent more than two decades using media as a way to connect people — between countries, cultures and communities. His work sits at the intersection of journalism, broadcasting and large-scale events, and it’s the foundation on which Asiavision Group is built.
25+ years connecting Gulf and Indian audiences through news, events and storytelling.
Creator of Asiavision Awards and multiple media brands that give artists, brands and communities a stage.
Journalist, broadcaster and Chief Editor of Dubai Vartha, speaking daily to audiences across the GCC.
Ready to share your story with the region?
Tell us what you’re working on, and we’ll help you find the clearest way to reach the people who matter.